You are the CEO of United Airl
You are the CEO of United Airlines and you have had a prettydifficult month. First, you kicked young women off of a planebecause they were wearing yoga pants, then you forcefully dragged adoctor off a plane against his will. While your stock price hasmostly rebounded, you a loss of value of $1 billion the day afterthe incident with the doctor. You know your organization needs aculture change. Apply Kotter’s 8-step model of change,to the Unitedorganization – what would be your strategy for remaking theorganization? Be as specific as you can.
Answer:
One of the steps of the kotter’s 8 step is to form strategicvision and initiatives for the firm. United Airlines can state how the future will bedifferent from past and regain the trust from the customers whichprobably must have lost because of the incidents happened in thepast. This could be done by making extra efforts to make theircustomers feel secure and comfortable and promote their bestpractices to the audience.
Enlist a volunteer army could be another step that the airlineneeds to take to bring it to the masses. Volunteers make theproject a movement and hence incentivising volunteers in everyrespect possible to spread information and promote the firm.
Institute change and sustain acceleration are other steps thatairline should pursue to ensure that thebnew image is to stay forand make believe in the sustenance of new habits and practices thatthey totally forget about the old incidents
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