Consider two products in the s

Consider two products in the same product area:

Sales price (per unit) Direct material cost Direct laborcost

Product 1 $62 $16 $14

Product 2 $78 $34 $12

Assuming the above unit price and costs remain unchanged,calculate the net operating profit margins of these products in2009 and 2010 using the overhead allocation method as in the case.Which of the two products is more profitable?

Overhead allocation rate 2009: .61 2010: .98\

I really need help understanding this. It seems straight forwardbut please explain your answer

Answer:

Sl. No. Particulars Product 1 Product 2
2009 2010 2009 2010
a Sale Price $    62.00 $    62.00 $    78.00 $    78.00
b Direct Material Cost $    16.00 $    16.00 $    34.00 $    34.00
c Direct Labor Cost $    14.00 $    14.00 $    12.00 $    12.00
d Total Direct Costs $    30.00 $    30.00 $    46.00 $    46.00
e Overhead Allocation Rate 61% 98% 61% 98%
f ∴ Indirect Costs (d x e) $    18.30 $    29.40 $    28.06 $    45.08
g Net Operating Profit (a – d -f) $    13.70 $      2.60 $      3.94 $ (13.08)
h Net Operating Profit Margin (g/a x100) 22% 4% 5% -17%
Product 1 is more profitable both inrelative terms and absolute terms
Note:
Overhead AllocationRate                         = Direct Cost x 100
Indirect Cost

 
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